What is Curvy Unicorn
Curvy Unicorn Bridal is a new startup that is revolutionizing the way plus size brides show up.
Not only will curvy brides have a place to enjoy the shopping, but the unboxing experience will be an in home party with friends and family – where they can feel comfortable and know that their wedding dress was made just for them with love.
Just the Facts, Ma’am
67% of American women are size 14/16 and up. But less than 10% of the wedding dresses in bridal boutiques (online or instore) are available to curvy brides. Add to this the issue that plus-sized women often find shopping for clothing to be tedious and disappointing. And, plus-size brides are afraid they won’t find anything they love that actually fits them! The Bride is even more afraid that they will have to settle for a wedding dress they do not love because it’s all that is available to them. It’s exhausting and disheartening, and not at all how a bride should feel when selecting her gown for her big day.
What Makes Curvy Unicorn Different
Curvy Unicorn Bridal is an exclusive online retailer of wedding dresses designed with the curvy woman in mind. We are here to disrupt the wedding industry in a good way, and we are redefining what Curvy + Bride means.
We are changing the way curvy brides will shop for their wedding gown – carrying exclusively sizes 14 and up. We have designed dresses to give curvy brides the elegance they want for their wedding day. Being a curvy girl myself, I understand where curvy brides need more support, curvy parts that need special attention, and how to highlight a delightful and voluptuous body. We are taking what we know and doing just that at Curvy Unicorn!
What’s Next for Curvy Unicorn
Over the next year, we will be building an online sizing program into our ecommerce platform to give brides a friendlier and more convenient option of measuring their bodies. When the bride receives her dress, it will not have a size – a completely new concept in clothing retail! Instead, we use body-positive verbiage, with size names like Beautiful, Amazing, or Stunning, so brides will feel good about their size.
Wedding dresses are not sized in the same methodology you’ll find at big box stores or national retailers, so brides often feel self-conscious about themselves because her listed size is much bigger than normal. We are taking the doubt out of the size – and adding back the sexy.
Curvy Unicorn works with retail shops to host pop-up shopping experiences for brides to try on, touch, and feel our dresses. They get an up close and personal look at what we have to offer. And once they try it on, they fall in love!
Curvy Unicorn Bridal’s mission is to celebrate and empower plus-size brides through community and solidarity. Looking fabulous for your wedding happens only after you feel fabulous on the inside. Curvy Unicorn celebrates bodies of all sizes, people of all kinds, and knows every woman deserves to feel beautiful on their wedding day.
A Curvy Unicorn bride believes she can feel great, look great, and BE great!